Leadership in Business Workshop — Marketing Toolkit

Note: This toolkit was created for No Barriers USA. As Marketing Manager, I worked closely with the event team to craft outreach materials (both in print and digital formats) to be used to cultivate interest and increase workshop enrollment.

Marketing Toolkit Content

Toolkit Components:

● Leadership in Business Workshop - Sample email content (this document)

● Leadership in Business Workshop - Sample social media content (this document)

● No Barriers Summit NYC - Promotional Flyer (pdf)

● No Barriers Summit NYC - General Schedule (pdf)

● No Barriers Summit NYC - Top Ten Flyer (pdf)

● No Barriers Summit NYC - Promo Video (.mp4)

● No Barriers - Press and Publications (pdf)

● Leadership in Business Workshop - Promotional Flyer (pdf)

See Google Folder containing this doc to get the most recent version of the toolkit documents. Note: the images shown below may not be representative of the latest version.

Email Samples

Option 1 —

Subject: “I want you to join me at … “

I’m going to New York City in October to attend a professional development workshop that digs deep into Diversity & Inclusion, something I know is important to both of us.

It’s the Leadership in Business Workshop, a COST-FREE opportunity hosted by No Barriers and Wells Fargo as part of the No Barriers Summit New York City.

If you’re not familiar, No Barriers is a nonprofit organization that helps people unleash their potential through transformative experiences, tools, and inspiration. As part of their mission to help people contribute their absolute best to the world, they host a big annual event called the No Barriers Summit.

This year, they’re bringing the No Barriers Summit to New York City — gathering 1,500 leaders, change-makers, and aspiring visionaries of all backgrounds and abilities to learn the No Barriers Life and be inspired by barrier-breakers like Erik Weihenmayer, the first blind man to summit Mt. Everest, and deaf singer-songwriter Mandy Harvey, a recent America’s Got Talent finalist.

I’m thrilled to be able to attend the No Barriers Summit this year and participate in the Leadership in Business Workshop. I want you to consider registering to attend this interactive experience that focuses on building diverse and inclusive workplaces. It’s an opportunity that can really help us make an impact with the work we do.

I highly recommend you register soon! There are only a couple hundred spots remaining.

Here’s a link to directly register yourself and any friends/family/colleagues you’d like to join. It’s a quick registration process where you get to pick your elective activities, t-shirt size, etc.

Link to Register » http://www.cvent.com/d/4gqzv3?ct=a6921d04-a315-419f-9e60-bcf04163cbbb&RefID=Leadership+in+Business+Worksho

It’s an opportunity that can really help us make an impact.

Here is a link to more information about the Summit and about the Leadership in Business Workshop.

The event is cost-free, but you have to register and there are a limited number of spots.

I hope you’ll act quickly and register today!

Option 2 —

Subject: “I heard about this event and thought you’d be interested … “

I wanted to let you know about a professional development workshop in New York City this October that you might be interested in attending. It digs deep into Diversity & Inclusion, something I know is important to you.

It’s the Leadership in Business Workshop, hosted by No Barriers and Wells Fargo as part of the No Barriers Summit New York City.

If you’re not familiar, No Barriers is a nonprofit organization that helps people unleash their potential through transformative experiences, tools, and inspiration. As part of their mission to help people contribute their absolute best to the world, they host a big annual event called the No Barriers Summit.

This year, they’re bringing the No Barriers Summit to New York City — gathering 1,500 leaders, change-makers, and aspiring visionaries of all backgrounds and abilities to learn the No Barriers Life and be inspired by barrier-breakers like Erik Weihenmayer, the first blind man to summit Mt. Everest, and deaf singer-songwriter Mandy Harvey, a recent America’s Got Talent finalist.

I highly recommend you register soon! There are only a couple hundred spots remaining.

Here’s a link to directly register yourself and any friends/family/colleagues you’d like to join.

It’s a quick registration process where you get to pick your elective activities, tshirt size, etc.

Link to Register » http://www.cvent.com/d/4gqzv3?ct=a6921d04-a315-419f-9e60-bcf04163cbbb&RefID=Leadership+in+Business+Worksho

It’s an opportunity that can really help us make an impact.

Here is a link to more information about the Summit and about the Leadership in Business Workshop. The event is cost-free, but you have to register and there are a limited number of spots.

I hope you’ll act quickly and register today!

Social Media Samples

No Barriers handles:

● Facebook = @NoBarriersUSA

● Twitter = @NoBarriersUSA

● Instagram = @NoBarriersUSA

No Barriers Summit NYC hashtag:

● #SummitWithUs

● #LeadershipInBusiness

Links:

● Full Link: https://www.nobarriersusa.org/leadership-business-workshop

● Short Link: http://bit.ly/nbs-lib

280 characters or less

(1)

Join me October 4-6 for the Leadership in Business workshop at the No Barriers Summit, hosted by No Barriers and Wells Fargo. This cost-free prof dev opportunity will dig deep into Diversity & Inclusion — Limited spots remaining, so register today! http://bit.ly/nbs-lib »

(2)

Are you looking to break through personal and professional barriers and create a workplace culture that fully embraces diversity and inclusion? Register for the cost-free Leadership in Business Workshop as part of the No Barriers Summit NYC today! http://bit.ly/nbs-lib »

Image to use with Social:

● Link to download Image

Link Preview:

I see you're connected to my colleague Neddy Perez... writing to see if you might like to join us in NYC for a Wells Fargo sponsored D&I experience on the Intrepid Aircraft Carrier and in Central Park at the No Barriers Summit: http://bit.ly/nbs-lib

I see you're connected to my colleague Neddy Perez. Hoping you might be interested in joining us in NYC this October for a Wells Fargo sponsored D&I Summit on the Intrepid aircraft carrier and in Central Park: http://bit.ly/nbs-lib It'll be one of the largest-ever celebrations of inclusion!

I see you're connected to several of my LinkedIn colleagues. Hoping you might be interested in joining us in NYC this October for a Wells Fargo sponsored D&I Summit on the Intrepid aircraft carrier and in Central Park: http://bit.ly/nbs-lib It'll be one of the largest-ever celebrations of inclusion!

Thanks for accepting my LinkedIn request! I can offer a limited number of discounts to our upcoming NYC Summit (Oct 4-6) on a first-come-first-served basis.... amounting to 50% off for nonprofits/government agencies and 40% off for everyone else! Contact me for a discount code. If cost is still a barrier even after these discounts, just let me know and I'll see what I can do! See attached for the latest Summit talent lineup or check out: https://www.nobarriersusa.org/2018-summit-lineup/

No Barriers Summit NYC - Promotional Flyer (pdf)

No Barriers Summit NYC - Schedule (pdf)

No Barriers Summit NYC - Promo Video (.mp4)

● Link to Full .MP4 Video File

● YouTube Link: https://youtu.be/RZ3kUSwYMj0

● Website Embed Code:

○ <iframe width="560" height="315" src="https://www.youtube.com/embed/RZ3kUSwYMj0?rel=0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Leadership in Business Workshop - Promotional Flyer (pdf)

No Barriers - Press and Publications (pdf)

No Barriers Summit NYC Top Ten Flyer (pdf)