Laura Baldwin
Brand Marketer | Strategist | Writer
I'm a creative communicator with a passion for delivering eye-catching, effective content that drives results.
Over the past fifteen years, I have advised and developed solutions for small business, government agencies, municipalities, higher education, non-profit organizations, healthcare, and tourism clients with marketing challenges ranging from brand development, public outreach campaigns, fundraising, sales, and customer retention.
I’m a researcher at heart with a flair for learning new skills and I thrive in innovative environments where data and storytelling intersect. As a start-to-finish marketer, I follow through with a brainstormed idea to its launch and analyzing performance after.
Work Experience
Creative Content Strategist | QuadMed
December 2022 - February 2026
Led creative strategy, content planning, and copywriting for multi-channel healthcare marketing initiatives that supported brand growth, product launches, and patient engagement.
Sales & Marketing | Baldwin Hardwoods
March 2019 – May 2022
Promoted products and assisted customers in selecting materials for their furniture project while sharing the business's story of locally-sourced, sustainable lumber production.
Marketing Manager | No Barriers USA
October 2016 – March 2019
Followed brand standards and organization style guidelines to create and execute multi-channel content plans for each program across the organization and cross-department projects, ranging from recruitment and fundraising to community engagement and online learning objectives.
Strategist & Digital Expert | Linden Marketing
April 2013 – August 2016
Consulted with account executives and clients to evaluate business needs and opportunities, designed research studies, created internal and external marketing and communications plans, and evaluated KPI success.
Digital Marketing Director | Robert Sharp & Associates
January 2011 – April 2013
Led a team of content, SEO, and social media specialists to implement digital marketing plans that I developed for 35+ clients.
Skills
Brand / Rebrand Planning
Marketing Strategy
Communications Plans
Content Development
Project & Budget Management
Creative Briefs
Storytelling
Editorial Calendars
Copywriting / Editing
Market Research
Analysis & Reporting
Website Planning & CMS
Email & Social Media
SEO / SEM
Education
Bachelor of Arts in English
Black Hills State University | Spearfish, SD | December 2010
Contact Me
Fort Collins, CO 80521
lsbaldwin20 @ gmail.com
(605) 645-1546
